Graphic design is a craft in which specialists create visual content material to communicate messages. By making use of visible hierarchy and page layout techniques, designers use typography and pictures to fulfill users’ particular desires and focus on the common sense of showing factors in interactive designs, to optimize the consumer experience. Although working in the digital age means you have to design with interactive software, graphic design is still based on ancient principles. It is very important to attract the user's first interest, so graphic design is consistent with the emotional design. Therefore, designers need to have a good understanding of color theory and the importance of choosing the right color scheme. When designing, consider how elements match tones (for example, sans serif fonts represent emotion or happiness). For example, you also need to develop overall influence and observe how you shape your users’ emotions as they lead users from landing pages to call-to-action. Graphic designers often participate in the design of small screen sports. User expectations.